What is a topic group?
A topic group pools together team members with shared interests to allow them to exchange ideas on different topics.
All content in the group is displayed by topic. Group members can post topics or reply to and subscribe to the topics they are interested in. Replies under the same topic are aggregated to offer a detailed overview of all content.
Why use a topic group?
When respective discussions on multiple topics are needed, a topic group can make the discussions more focused, the information more convergent, and the interaction more efficient.
At the same time, topic groups can also be flexibly applied to multiple scenarios, such as providing feedback, sharing knowledge and information, exchanging ideas on common interests and hobbies, and internally promoting corporate culture, so as to help the team build a diverse, open space for exchanges, and unlock more creativity and innovation from team members.
I. Create a topic group
- 1.Create a topic group and configure its basic settings.
- •On the desktop client, click + on the right side of the Feishu search bar in the upper-left corner and select New group.
- •Then, select Topic as the group mode.
- •Enter the Group Name, such as "Product feedback" and set a group photo as needed.
- 2.Post an announcement to describe the purpose and posting rules of the group.
- 3.In Group settings, set the sharing permissions, team member permissions, and verification method for joining the group.
II. Invite members and post content
- 1.Invite members to join the group
- •Batch add members in Group settings.
- •Click Settings > Share to send a QR code (You can set the code to never expire) invitation to other chats or groups. Members can scan the code to join the group.
- •Insert the group card in a document so members can click it to join the group.
- •Enter the topic group and click the New topic icon in the lower-right corner of the page.
- •Edit the new topic. You can insert images, videos, or other content and @mention other members.
- •After you finish editing the content, click Send.
- •Click the Reply icon in the lower-left corner of a topic to enter content. Alternatively, you can go to the topic details page and enter the reply at the lower part of the page.
- •Likes and rich-text edits are supported in replies. You can insert images, videos, or other content and @mention other members.
- 4.Example of the first topic
The first topic can set the tone for the topic group as a whole and serve as a content sample to help new members intuitively understand the formats of content posting and interactions in the group. A topic can contain several elements:
- •Topic keywords or a sentence that describes the topic
- •The specific content to share, including images, videos, and links
- •Your own comments or reactions
III. Efficient interaction and content management
- 1.Close or delete a topic
Topic creators can close or delete the topics they created. Group owners can close or delete any topics in their groups. After a topic is closed, the content and existing replies under the topic will remain visible to other members, but members can't add new replies. Closed topics can be recovered. After a topic is deleted, the content and all existing replies under the topic will be deleted and cannot be recovered, and members can't find that topic again.
- •Close or delete a topic: Click the ... icon in the upper-right corner of a topic and select Close topic/Delete topic.
- •Recover a closed topic: Click the ... icon in the upper-right corner of a topic and select Recover topic.
For important topics that you want all group members to see, you can click the ... icon in the upper-right corner of a topic and select Pin. Members can click the Pin icon on the right to view all pinned topics.
- 3.Share a topic in a chat
- •You can click the Forward icon in the lower-left corner of a topic, or go to the topic details page and then click Forward in the upper-right corner.
- •Select a recipient, which can be an individual member or a group chat.
- •Click Confirm to forward the topic. All replies under the topic will be forwarded along with it.
- 4.Remove members and set as owner
Method 1: You can remove members in the group settings.
Method 2: You can also go to the members list interface, mouse over a name in the list, and click the Delete member icon.
Set as owner
Method 1: You can transfer ownership of the group to another member by going to Settings > Leave group > Assign New Group Owner.
Method 2: You can also go to the members list, mouse over a name in the list, and click the Set as Owner icon.
IV. Publicize your topic group
You can use the following methods to increase the activity and participation in your topic group, turning it into a place where team members can learn and interact. We will take a knowledge sharing group as an example here.
- •Continuously post new content: If you want your group to have a steady stream of new content, you cannot completely rely on the organic posts of members. You must continuously post content so that members come to expect new content at regular intervals.
- ◦Regular updates: If you are the initiator of a topic, you can reply at a fixed frequency (such as once a week) to ensure that content is continuously updated.
- ◦Create content with members: You can find several other members in the group with whom you get along and work together to regularly output new content.
- •Encourage contributors: Even for informal and routine content sharing, the sharer must take time and effort to organize the content and express their views. You should promptly recognize and reward the efforts of such members to encourage proactive contributions to the group.
- ◦Small gifts: Provide small gifts to recognize the members who actively share and participate in discussions.
- ◦Levels of achievement: You can create different levels of group members based on their contributions and activities (for example, "Inexperienced", "Wealthy in knowledge", and "Master") and provide awards or privileges based on these levels, making members feel like leveling up in games.
- •Hold offline events: The online group can be extended into offline activities to further heated up.
- ◦Offline discussions: Regularly hold offline discussions (for example, salons and round table conferences) to gather new ideas and insights to apply at work.
- ◦Fun activities: Group members can relax and get to know each other through fun activities (for example, dining together and hangouts).
- 2.Promotion through internal channels
You must allow good content to flow out of the group so that new members will flow into the group.
- •Group expansion: You can share the QR code or link of your topic group in other groups to invite more people to join the group. It is important that the group name tell users what it is about.
- •Disseminate high-quality content: "Good wine also needs bush". When valuable content is shared in the group, you should forward it to other groups to attract more people into the discussion. This will also encourage content contributors.
- •Publicize group activities: When you hold an offline activity, you can post a topic introducing the activity with pictures and posters inside the group. Then forward the topic to other group chats so that others can click to view the topic and take part in the discussion.