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Giving 16 Million Vietnamese Nano-businesses the Power to Sell Online

Vietnam-based SoBanHang relies on Lark’s powerful communication and collaboration platform to connect a team building the future of social commerce in Vietnam.

Hai Nam Bui

CEO & Co-Founder

"Lark is truly the all-in-one solution that we were looking for. Coming from the likes of DingTalk and Skype, we appreciated how easy it was for us to onboard the team onto Lark as well as how each of the components come together in one platform."

Company Profile

Vietnam-based SoBanHang helps nano and micro businesses to build online stores, sell to more customers and manage cash flow, right from their smartphones. The mission behind the company is to empower millions of small businesses in Vietnam to reap the benefits of social commerce, especially during the pandemic.



The Challenge

As a company founded by serial entrepreneurs, SoBanHang’s management knew the benefits a team collaboration platform would have, especially during a pandemic.

To that extent, the team tried a variety of tools including DingTalk, Skype and Telegram but found that while they excelled in certain features, none had the true all-in-one experience that management was looking for.

Company leadership mentioned the steep learning curve, difficulty in onboarding and lack of an open integration system as well as a lack of local-language support as some of these key challenges.

The Lark Advantage

In order to combat these challenges, the CEO came across Lark and within 3 days, the entire staff of 45 adopted Lark as the company’s primary communication and collaboration platform.

With the whole team on Lark, SoBanHang could do away with using siloed apps. This meant greater productivity with more streamlined professional communication with no distractions.

Going beyond Lark’s core communication and collaboration features, the team are big fans of Lark’s marketplace of open apps, Workplace. In particular Lark Attendance and Approval have allowed management to automate key HR and admin functions, straight from Lark.

Company management also liked how Lark handles third-party communication by creating a secured instance of groups and docs that allow for external collaboration without having to leave Lark.

The Result

  • Less time needed for onboarding

  • Better collaboration for remote teams

  • No need to maintain multiple tools with multiple credentials

  • Auto-translation helps to keep teams connected

  • Greater cost-savings with Lark’s all-in-one solution

  • Key HR tasks integrated straight into Lark

This could be you!

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Lark, bringing it all together

All you need is the Internet and Lark.

Lark, bringing it all together

All you need is the Internet and Lark.


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Headquartered in Singapore with offices worldwide.



Lark, bringing it all together

All you need is the Internet and Lark.