Lark Topics

: Marketing Glossary

Delve into the realm of marketing with our comprehensive marketing glossary. Explore fundamental terms shaping the marketing landscape with in-depth definitions. Whether you're a seasoned marketer or a business owner, this guide is your essential companion for navigating the ever-evolving world of marketing terminology and strategies.

A B C D E F G H I J K L M N O P Q R S T U V W X Y #

A/B Split Testing

A/B Test

Abandoned Cart

Above the Fold

Account Based Marketing (Abm)

Activation

Ad Copy

Ad Extensions

Ad Group

Ad Network

Ad Rank

Adaptive Project Management

Adsense

Advertising

Advertising Agency

Advertising Budget

Advertorial

Affiliate Marketing

Affiliate Network

Agency of Record

Agile Marketing

Ai Marketing

Ai Prompt

Algorithm

Alt Tag

Alt Text

Analytics

Anchor Text

Annual Contract Value (Acv)

Annual Recurring Revenue

Application Programming Interface (Api)

Applied Marketing

Article

Artificial Intelligence Machine Learning

Ask Me Anything (Ama)

Attribution

Attribution Modeling

Audience Segmentation

Average Order Value (Aov)

Average Revenue Per Account (Arpa)

Average Revenue Per User (Arpu)

B2b Marketing

B2c Marketing

Backlink

Banner Ad

Below the Fold

Benchmark

Big Data

Billboard Marketing

Bimi

Bing Ads

Black Hat Seo

Blog

Blue Ocean Strategy

Body Copy

Bottom of the Funnel (Bofu)

Bounce Rate

Brand

Brand Ambassador

Brand Awareness

Brand Equity

Brand Identity

Brand Image

Brand Indicators for Message Identification

Brand Loyalty

Brand Management

Brand Manager

Brand Marketing

Brand Narrative

Brand Personality

Brand Positioning

Brand Value

Breadcrumbs

Broad Match

Brochure

Browser

Browser Extension

Budget, Authority, Need, Time (Bant)

Bundling

Business Blogging

Business to Business (B2b)

Business to Consumer (B2c)

Business to Government (B2g)

Buyer Journey

Buyer Persona

Call to Action (Cta)

Can-Spam

Canada’s Anti-Spam Law (Casl)

Canonical Url

Cascading Style Sheet (Css)

Case Study

Chat Bot

Chatgpt

Churn

Churn Rate

Classified Advertising

Clickbait

Clickthrough Rate (Ctr)

Closed-Loop Marketing

Cold Call

Cold Outreach

Comarketing

Commercial

Company Culture

Competitive Advantage

Competitor Analysis

Conference

Consumer-Packaged Goods

Contact Form

Content

Content Distribution

Content Management System (Cms)

Content Marketing

Content Optimization System (Cos)

Content Strategy

Content Supply Chain

Content Syndication

Content Writing

Context

Contextual Marketing

Conversation Qualified Lead (Cql)

Conversational Marketing

Conversion

Conversion Event

Conversion Path

Conversion Rate

Conversion Rate Optimization (Cro)

Conversion Tracking

Copy

Copywriting

Core Web Vitals

Corporate Social Responsibility

Cost of Goods Sold (Cogs)

Cost Per Acquisition (Cpa)

Cost Per Click (Cpc)

Cost Per Thousand Views (Cpm)

Cost Per View (Cpv)

Cost-Per-Lead (Cpl)

Costs of Goods Sold (Cogs)

Course

CPM (Cost Per Mille)

Creative

Creator

Credibility

Cross-Channel Marketing

Cross-Device Marketing

Cross-Sell

Crowdsourced Content

Curated Content

Customer

Customer Acquisition

Customer Acquisition Cost (Cac)

Customer Data

Customer Data Platform (Cdp)

Customer Expansion

Customer Insight

Customer Journey

Customer Lifetime Value (Clv)

Customer Management

Customer Marketing

Customer Persona

Customer Relationship Management (Crm)

Customer Retention

Customer Retention Rate

Customer Satisfaction

Customer Segmentation

Customer Service and Support (Css)

Customer Success

Customer Support

Data Visualization

Deep Link

Deliverability

Demand

Demand Generation

Demand-Side Platform (Dsp)

Demo

Desired Outcome

Digital Asset Management

Digital Marketing

Direct Mail Marketing

Direct Marketing

Direct to Consumer (Dtc)

Direct Traffic

Display Ads

Display Advertising

Display Url

Distribution Channel

Dmarc

DNS

Dofollow Link

Domain

Domain Authority

Domain Name System (Dns)

Domain-Based Message Authentication, Reporting, and Conformance (Dmarc)

Domainkeys Identified Mail

Drip Campaign

Drip Marketing

Dropshipping

Dynamic Content

E-Commerce

Earned Media

Ebook

Ecommerce (Ecomm)

Editorial Calendar

Elevator Pitch

Email Automation

Email Campaign

Email Deliverability

Email List

Email Marketing

Email Service Provider (Esp)

Email Sharing/Forwarding Rate

End User

Engagement

Engagement Rate

Enterprise Asset Management (Eam)

Enterprise Portfolio Management Office

Evergreen Content

Exact Match Keyword

Exit Intent

Exit Rate

Experiential Marketing

Experimentation

Extensible Markup Language (Xml)

External Link

Eye Tracking

Facebook

Facebook Ads

Facebook Ads Manager

Facebook Business Page

Facebook Marketing

Facebook Profile

Favicon

Featured Snippet

First-Party Cookies

First-Party Data

First-Touch-Attribution

Flash Mob Marketing

Flyer

Flywheel

Form

Forum

Four Ps

Freelancer

Freemium

Friction

From Address

Funnel

Gamification

Gated

Gated Content

General Purpose Transformers (Gpt)

Geo Targeting

Geofencing

Gig Economy

Giveaway

Go-to-Market (Gtm) Strategy

Google Ads

Google Ads Specialist

Google Algorithm

Google Analytics

Google My Business

Google Panda

Google Penguin

Google Remarketing

Google Search Console

Google+

Graphic Design

Gross Rating Points

Growth Hacking

Growth Marketing

Guerrilla Marketing

Guesting

Gui (Graphical User Interface)

Hard Bounce

Hard Offer

Hashtag

Headlines

Heat Map

Hreflang Tags

HTML

Hyperlink

Hypertext Markup Language (Html)

Hypertext Transfer Protocol Secure (Https)

Ideal Customer Profile (Icp)

Identity Access Management (Iam)

Iframe

Impressions

Inbound Link

Inbound Marketing

Index Page

Industry

Influencer

Influencer Marketing

Infographic

Information Architecture

Initial Public Offering (Ipo)

Instagram

Instagram Ads

Integrated Marketing

Internal Link

International Marketing

Internet of Things (Iot)

Internet Protocol (Ip) Address

Interstitial

Interview

Ip Address

It Service Management (Itsm)

Jobs-to-Be-Done Framework (Jtbd)

Key Performance Indicator (Kpi)

Key Success Factors

Keyword

Keyword Density

Keyword Research

Kpi

Lagging Indicator

Landing Page

Last-Touch-Attribution

Latin America Market (Latam)

Lead

Lead Generation

Lead Generation Website

Lead Nurturing

Leading Indicator

Lifecycle Stages

Lifetime Value (Ltv)

Link Building

Linkedin Advertising

Linkedin Profile

List Broker

List Growth Rate

List Segmentation

Live Streaming

Local Marketing

Local Seo

Long-Tail Keyword

Lookalike Audience

Machine Learning

Magazine

Main Menu

Makeshift Marketing

Market

Market Analysis

Market Research

Market Research Analyst

Market Segmentation

Market Share

Market Trend

Marketing Agency

Marketing Ai

Marketing Analyst

Marketing Analytics

Marketing Automation

Marketing Calculator

Marketing Campaign

Marketing Channel

Marketing Collateral

Marketing Funnel

Marketing Guide

Marketing Mix

Marketing Myopia

Marketing Objectives

Marketing Operations

Marketing Pitch

Marketing Plan

Marketing Process

Marketing Qualified Lead (Mql)

Marketing Research

Marketing Segmentation

Marketing Stack

Marketing Strategy

Marketing Tool

Martech

Media Planning

Meetup

Meta Description

Meta Keywords

Meta Tags

Meta Title

Micro-Influencer

Microsite

Middle of the Funnel (Mofu)

Minimum Viable Product (Mvp)

Mobile First

Mobile Marketing

Mobile Optimization

Mockup

Monthly Recurring Revenue (Mrr)

Multi-Touch Revenue Attribution

Multivariate Testing

Narrowcasting

Native Advertising

Natural Language Processing (Nlp)

Net Promoter Score (Nps)

Network Marketing

News Feed

News Release

Newsletter

Niche

No-Follow Link

Nonprofit Marketing

North Star Metric

Objectives and Key Results (Okr)

Off-Page Optimization

Off-Page Seo

Omnichannel Marketing

On-Page Optimization

On-Page Seo

Onboarding

Online Marketing

Open Rate

Opt in Form

Organic

Organic Reach

Organic Search

Organic Traffic

Original Research

Out of Home (Ooh)

Outbound Link

Outbound Marketing

Outreach Marketing

Owned Media

Page Authority

Page View

Paid Media

Paid Search

Paid Traffic

Pain Point

Pay Per Click (Ppc)

Pay Per Impression (Ppi)

Payback Period

Personalization

Personalized Marketing

Personalized Product Recommendations

Podcast

Point-of-Purchase

Pop-Up

Poster

Preheader

Presentation

Press Kit

Price Elasticity

Pricing Strategy

Primary Keyword

Product Differentiation

Product Lifecycle

Product Management

Product Market Fit

Product Marketing

Product Marketing Manager

Product Matrix

Product Positioning

Product Qualified Lead (Pql)

Product Range

Product-Led Growth (Plg)

Profit

Project Management

Promotion

Promotional Marketing

Promotional Mix

Proof of Concept

Prospect

Prospecting

Psychographics

Public Relations (Pr)

Public Service Announcement (Psa)

Qualified Lead

Quality Score

Quality Value Convenience (Qvc)

Questionnaire

Reach

Rebranding

Redirect

Referral

Referral Marketing

Referral Traffic

Regional Marketing

Remarketing

Republishing

Resources

Responsible, Accountable, Consulted, and Informed (Raci) Matrix

Responsive Design

Retargeting

Retention

Return on Advertising Spend (Roas)

Return on Investment (Roi)

Return Path

Retweet

Revenue Operations (Revops)

Revenue Performance Management

Saas (Software as a Service)

Sales Enablement

Sales Multi-Threading

Sales Operations

Sales Qualified Lead (Sql)

Schema Markup

Scrum

Search Engine

Search Engine Marketing (Sem)

Search Engine Optimization (Seo)

Search Engine Results Page (Serp)

Search Intent

Search Query

Second-Party Cookies

Second-Party Data

Secondary Keyword

Segmentation

Sender Score

Seo Marketing

Service Level Agreement (Sla)

Services Operations

Share of Search

Share of Voice

Signage

Site Search

Sitelink

Sitemap XML

Skim Pricing

Skyscraper Technique

Small-to-Medium Business (Smb)

Smarketing

SMS Marketing

Snapchat

Social Listening

Social Media

Social Media Campaign

Social Media Contest

Social Media Impression

Social Media Manager

Social Media Marketing

Social Media Platforms

Social Proof

Soft Bounce

Software as a Service (Saas)

Spam

Split Test

Spokesperson

Sponsorship

Squeeze Page

Standard Operating Procedure (Sop)

Statement of Work (Sow)

Subdomain

Swag

Tag Management

Tagline

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