Unlocking marketing excellence: 50 best AI writing prompts for marketing teams

Unlocking marketing excellence: 50 best AI writing prompts for marketing teams

Portrait of Jess Cheung Lark's Author
Portrait of Jess Cheung Lark's Author

Jess Cheung

July 26, 2023

7/26/23

Jul 26, 2023

7/26/23

7 min read

AI has become an invaluable tool in the marketing landscape. It enhances efficiency by automating mundane tasks, diversifies content ideas through powerful algorithms, and reduces human errors with consistent, data-driven results. In this blog, we will share 50 prompt templates your marketing team can use to harness the power of AI.

1. AI prompts for Google Ads

Running a successful Google Ads campaign is a complex process that involves precise targeting, engaging copywriting, and constant optimization.

When using AI prompts for this purpose, it's essential to define key variables accurately. These include

  • Specific product or service being promoted

  • The desired metrics for success (like click-through rates, conversions, etc.)

  • Ideal customer persona (detailed demographic and psychographic profile).

Additionally, specifics about the unique selling points or key benefits of your offering should be crystal clear. Identifying the right keywords and calls-to-action, plus providing detailed information for ad extensions, is also crucial. With the key factors in mind, here are 10 potential prompt examples you can use.

AI prompts can help your paid marketing team to ideate and plan Google Ads better and faster, with abilities to help you generate great copies, tactics, and ways to showcase the campaign performance.
  • "Develop a Google Ads strategy to increase [Desired Metric] for [Product/Service] targeting [Customer Persona]."

  • "Generate a headline for our [Product/Service] Google Ad that emphasizes [Key Benefit] to attract [Customer Persona]."

  • "Write a compelling Google Ads copy to promote [Product/Service] to [Customer Persona], focusing on [Key Benefit]."

  • "Create a conversion-oriented CTA for our Google Ads campaign for [Product/Service]."

  • "Generate ad extensions to supplement our Google Ad for [Product/Service], enhancing information about [Key Benefit/Feature]."

  • "Brainstorm keywords for our Google Ad promoting [Product/Service], focusing on [Specific Features/Benefits] and raising [Desired Metric] among [Customer Persona]."

  • "Craft ad variations for A/B testing to optimize [Desired Metric] for our Google Ad for [Product/Service]."

  • "Revise the existing ad copy of our Google Ad for [Product/Service] to enhance its relevance to [Customer Persona]. Here is the copy: [Current Ad Copy]."

  • "Develop a retargeting strategy for our Google Ad campaign for [Product/Service], aiming to re-engage [Specific Segment of Customer Persona]."

  • "Create a comprehensive report structure that helps showcase the performance of our Google Ad for [Product/Service] in terms of [Desired Metric]."

2. AI prompts for SEO blogs

When crafting SEO blog content, it's essential to provide the AI with comprehensive information to yield optimal results. Important variables include the blog's purpose, the topic to write about, the desired tone, the expected length, and the proposed structure.

Also crucial are SEO keywords to be included, the desired blog structure, the call-to-action, and the meta description. Providing such detailed directives ensures the AI can create a well-rounded, SEO-optimized blog post that resonates with the target audience and achieves your marketing objectives.

Using AI writing prompts, content specialists are able to create SEO-powered content in a shorter period of time.
  • "Craft a detailed SEO strategy for a blog post with the purpose of [Blog Purpose], targeting [Ideal Customer Persona] and focusing on the keywords [SEO Keywords]."

  • "Write an engaging opening for our blog post on [Blog Topic], aiming to quickly captivate [Ideal Customer Persona]. Ensure the tone is [Blog Tone] and the length is around [Opening Length] words. Refer to the rest of the blog content: [Your Draft Blog Content]."

  • "Design a blog structure for a [Blog Length] words article on [Blog Topic]. The structure should logically flow from introduction to conclusion, incorporating [Number of Subheadings] subheadings that include the keywords [SEO Keywords] in a natural way. Highlight [Blog Takeaways] throughout the structure through subheadings."

  • "Craft a blog post about [Blog Topic] targeted at [Ideal Customer Persona]. Ensure the tone is [Blog Tone] and the length is around [Blog Length] words. The blog should include the keywords [SEO Keywords] naturally within the text."

  • "Generate 5 compelling call-to-actions for our blog post about [Blog Topic] that motivates readers to [Desired Action], for [Product/Service]."

  • "Write a meta description for our blog post on [Blog Topic]. Make sure it includes the keyword [Primary SEO Keyword] and effectively summarizes the blog content. Here is the blog content: [Blog Content]."

  • "Revise the existing content of our blog post about [Blog Topic] to enhance its SEO performance for the keyword [SEO Keyword]."

  • "Identify potential internal and external links for our blog post about [Blog Topic]. These links should enhance our SEO performance and provide additional value for [Ideal Customer Persona]."

  • "Create a list of captivating subheadings for our blog post about [Blog Topic] that include the keywords [SEO Keywords]."

  • "Develop a content promotion strategy for our blog post about [Blog Topic] to enhance its visibility on search engines and reach [Ideal Customer Persona]."

3. AI prompts for event marketing

Using AI prompts to accelerate event planning and execution, the event marketing team is able to run events successfully with both efficiency and quality.

Event marketing requires comprehensive planning, seamless execution, and tailored content creation. When using AI to generate content for events, it is good practice to provide detailed information such as the event's objective, the ideal attendee persona, key event details, and desired style for different pieces of content.

Additionally, specifics about the event promotion plan, reminder emails, post-event follow-up, and evaluation methods are also helpful in order for AI to help start a well-rounded event marketing strategy. Providing these details to your AI tool can significantly enhance the quality of its outputs, and lift the effectiveness of your event marketing efforts as a result.

  • "Create a comprehensive event marketing strategy for our upcoming [Event]. The strategy should aim to engage [Ideal Customer Persona], achieve [Event Objective], and incorporate these key messages: [Key Messages]."

  • "Develop a detailed event description for [Event] that effectively communicates its purpose, main activities, and benefits for [Ideal Customer Persona]. Ensure the tone is [Event Description Tone] and length is approximately [Description Length] words."

  • "Write a captivating event invitation email to [Ideal Customer Persona] for our upcoming [Event]. Make sure to highlight [Key Event Features] and include a strong call-to-action to encourage RSVPs."

  • "Design a social media promotion plan for [Event] that targets [Ideal Customer Persona]. The plan should include [Number of Posts] across [Social Media Platforms] and aim to boost event awareness and registration. Here are some event details: [Event Details]."

  • "Create a press release to announce our upcoming [Event] to media outlets. The press release should include [Key Event Details] and aim to generate media coverage."

  • "Craft engaging event reminder emails to send to registered attendees [Number of Days/Hours] before [Event]. The reminder should reiterate [Key Event Information] and build anticipation."

  • "Write a detailed event agenda for [Event] that outlines the key activities, speakers, and timings. Ensure it provides clear value for [Ideal Customer Persona]."

  • "Generate an engaging post-event survey for attendees of [Event]. The survey should gather feedback on [Event Aspects] to inform future improvements."

  • "Develop a follow-up email sequence for attendees after [Event] concludes. The sequence should thank attendees, summarize key takeaways, and direct them to [Next Steps/Call-to-Action]."

  • "Create a post-event report that evaluates the success of [Event] in terms of [Key Performance Indicators]. This report will guide improvements for future events."

4. AI prompts for YouTube videos

Crafting riveting YouTube content leverages a balance of creativity and strategy. With AI prompts, a nuanced approach can yield stellar results. In the process, it's pivotal to define the video length, focus topic, and the ideal viewer persona.

Notably, the introduction - the first few seconds - can make or break viewer engagement. Structuring a well-rounded script with a strong call-to-action forms the backbone of impactful content. A detailed keyword strategy, not only for the video title and description but also for tags, can significantly boost discoverability.

Further, planning an interactive comments strategy can foster a dynamic viewer community and an effective video promotion plan will help you optimize the reach and view count. Incorporating these elements into your AI writing prompts will lead to well-planned, SEO-enhanced YouTube content.

  • "Create a storyboard for a [Length]-minute YouTube video about [Topic] for [Product/Service]on a table. The video should aim to engage [Ideal Viewer Persona], achieve [Video Objective], and include [Number of Scenes] scenes. Here are more details about the product/service I am promoting: [Product/Service]. And the key messages for my product/service include: [Key Messages]."

  • "Write a compelling video script for our [Length]-minute YouTube video about [Product/Service]. I will use this video for [Promotion Channels]. The script should engage [Ideal Viewer Persona], incorporate these key points [Key Points], and end with a call-to-action to [Desired Action]. The desired structure should be [Desired Structure], but feel free to propose differently."

  • "Generate an engaging YouTube video title for our video about how [Product/Service] handles [Topic] that includes the keyword [Keyword] and captures the attention of [Ideal Viewer Persona]."

  • "Develop a keyword strategy for our YouTube video about [Topic]. Identify [Number of Keywords] keywords or phrases that [Ideal Viewer Persona] might use to find content like ours."

  • "Create a compelling YouTube video description for our video about [Topic]. The description should include the keyword [Keyword], summarize the video content, and include a call-to-action to [Desired Action]."

  • "Craft [Number] YouTube video tags for our video about [Topic] that will help it get discovered by [Ideal Viewer Persona]."

  • "Design a promotion strategy for our YouTube video about [Topic]. The strategy should increase video views, engage [Ideal Viewer Persona], and encourage them to [Desired Action]."

  • "Write a compelling video opening for our [Length]-minute YouTube video about [Topic]. The opening should hook [Ideal Viewer Persona] within the first [Number of Seconds] seconds. Here is my draft script: [Draft Script]. Here is more information about our product/service: [Product/Service]."

  • "Revise the existing script of our YouTube video about [Topic] to better engage [Ideal Viewer Persona] and improve our chances of achieving [Video Objective]. Here is the script: [Video Script]. Please do not use these words: [Keyword Blacklist]. Please make sure to include these keywords and phrases: [Keyword Whitelist]."

  • "Create a detailed plan to engage with viewers in the comments section of our YouTube video about [Topic]. The plan should aim to increase viewer engagement, build community, and encourage [Desired Action]. Here is what the video is about: [Video Script]. Here is more information about our product/service: [Product/Service]."

5. AI prompts for social media marketing

When formulating AI prompts for social media content, it's key to provide comprehensive details. Important variables include the specific platform, the product/service/event to be promoted, the ideal customer persona, and the desired outcome.

Incorporating SEO keywords and crafting engaging visuals and captions will enhance the content's reach and engagement. Moreover, a detailed plan for community engagement and follow-up posts will maintain the conversation with your audience, ultimately contributing to your social media objectives. Integrating these details into your AI prompts will enable creation of engaging and effective social media content.

  • "Develop a well-rounded social media strategy for our [Product/Service/Event] that aims to engage [Ideal Customer Persona], achieve [Social Media Objective], and highlight these key benefits: [Key Benefits]."

  • "Write an engaging social media post for our [Platform] page about [Product/Service/Event]. The post should captivate [Ideal Customer Persona], include the keywords [SEO Keywords], and encourage [Desired Action]."

  • "Create a social media content calendar for our [Platform] page for the next [Time Frame]. The calendar should plan posts for [Product/Service/Event] and aim to achieve [Social Media Objective]."

  • "Design a captivating social media graphic for our post about [Product/Service/Event]. The graphic should appeal to [Ideal Customer Persona] and emphasize [Key Point]."

  • "Develop a compelling caption for our social media post on [Platform] about [Product/Service/Event]. The caption should include a call-to-action to [Desired Action]."

  • "Write a response to engage with [Type of Comments] on our social media post about [Product/Service/Event]. The response should maintain our brand's [Brand Voice] and aim to [Response Objective]."

  • "Revise the existing content of our social media post about [Product/Service/Event] to enhance its performance on [Key Metrics]. Include these keywords [SEO Keywords]."

  • "Identify potential hashtags for our social media post about [Product/Service/Event]. The hashtags should enhance our post's visibility and attract [Ideal Customer Persona]."

  • "Create a detailed plan to engage with our social media community on [Platform] about [Product/Service/Event]. The plan should aim to increase engagement, build community, and encourage [Desired Action]."

  • "Develop a follow-up post for our [Platform] page after our [Product/Service/Event]. The post should thank the audience, highlight key takeaways, and direct them to [Next Steps/Call-to-Action]."

Frequently asked questions

How AI is shaping the future of marketing?

AI is making marketing faster and smarter. It helps create things like ads, blogs, or social media posts more quickly. It can also come up with new ideas, fix mistakes, and make sure we're talking to the right people in the right way.

How can AI be used for marketing?

AI can be used in many ways in marketing. For example, it can help create catchy headlines for blogs, plan events, write scripts for YouTube videos, or come up with interesting posts for social media. All you need to do is give it a prompt, or a starting point, and it can do a lot of the work for you!

What is an example of an AI art prompt?

An AI art prompt is a prompt you use on platforms like Midjourney, in order to generate an image you have in mind. It could be something like this: "Create a colorful drawing of a happy family at a park, with kids playing on swings and parents watching and laughing. It should be a sunny day with lots of bright colors." We would give this prompt to the AI, and it would create the drawing for us.

What are AI prompts for social media?

AI prompts for social media are like little instructions that help AI create social media posts. Here's an example: "Write a fun post for our Instagram page about our new toy robot. The post should make kids want to play with the robot and tell their parents to buy it." With this prompt, the AI would write a cool Instagram post for us.

Tips to use AI writing prompts for marketing: Success lies in details

Define your variables clearly.

The more precise and detailed your variables are, the better the AI can help. Think about your audience, your goals, and the specific context in which your content will be used. If you're not sure about a variable, take the time to research and define it.

Get specific with your goals.

Each prompt should be tied to a specific marketing goal. Whether you're trying to increase social media engagement, improve SEO rankings, boost event attendance, or achieve another objective, stating that goal in your prompt can help the AI generate content that's more focused and effective.

Define the right tone and style.

Consider the platform, the audience, and the purpose of your content. The tone and style should be appropriate for all three. Be sure to specify these in your prompts. For instance, a YouTube script might require a more casual and energetic tone, while a SEO blog might need a more formal and informative style.

Experiment and refine.

AI tools can learn and improve over time. If a prompt isn't giving you the results you want, try rewording it or adjusting the variables. It's worth experimenting with different prompts to see what works best for your specific needs.

Leverage AI for different stages of content creation.

Remember, AI can assist with more than just the initial content creation. It can also help with brainstorming ideas, revising drafts, and optimizing existing content for SEO or social media engagement. Don't hesitate to use these prompts for different stages in your content creation process.

Remember, the power of these AI prompts lies in their reuse. To do so, consider saving these as templates in Lark Docs for easy access and modification. By plugging in suitable variables for your project, feeding it to an AI like ChatGPT, your marketing teams can kick-start, refine, or finalize the work seamlessly. Click the below to get all prompts in a free template ↓

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