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Professional Services

Lark Empowers Interactive Marketing to Communicate Seamlessly, Globally

With India-based Interactive Marketing entering its third decade as experts in Customer Relationship Management, the company relies on Lark for all of their communication and collaboration needs.

Rajesh Nair

Managing Director

"Lark has helped us collaborate seamlessly- internally and externally, which in turn has helped us improve up our offerings and solutions to clients. The API based approach has also helped integrate legacy systems leading to higher efficiencies"

Company Profile

Interactive Marketing is a leading customer relationship management company. It is a private limited company established in India in 1998. The company specializes in the financial services industry and generates 6 Million USD in sales yearly.


Professional Services

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The Challenge

Interactive required an application that could help them enhance internal collaboration across geographical boundaries and manage daily business operations like approvals and onboardings.

As a company that had previously used DingTalk, Interactive needed a comprehensive solution to not only help them manage all of their internal communication, but also help carry out external business processes like getting confidential data across to clients securely.

The Lark Advantage

For Interactive Marketing, Lark's robust communication modules like Messenger meant easier communication across geographical boundaries.

Video Conferencing, Lark Docs and Lark Drive proved to be an easy and secure process of getting marketing collateral across to employees and clients, making internal and external communication more efficient.

Automating the attendance of field employees through the Attendance app made it easier for team leads to track their employees.

Creating and automating approval processes like purchase and payment requests also helped make it a less time- consuming process. Lark has also helped them automate employee onboarding process.

The Result

Since moving to Lark’s ecosystem of apps and communication modules, the company has been able to create a seamless collaborative experience for its growing teams.

Lark has enabled them to streamline all of their internal as well external communication and daily business operational processes.

Lark's open platform tools allowed the company to integrate third party apps and systems to help speed up their product offerings.

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All you need is the Internet and Lark.

Lark, bringing it all together

All you need is the Internet and Lark.


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Headquartered in Singapore with offices worldwide.



Lark, bringing it all together

All you need is the Internet and Lark.