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Lark Gives Pasarnow the Freshest Collaboration Experience

For Indonesia-based Pasarnow, a leading multichannel online grocery business that connects farmers directly to consumers, Lark’s seamless collaboration experience allows the team to deliver excellence.

Donald Wono

CTO & Co-Founder

"Lark has given us a place for our team to feel like one community, before we were all fragmented and our teamwork was affected. With Lark, we are all in one place."

Company Profile

Pasarnow is a multichannel online grocery platform that brings the Pasar or market in Indonesian straight to the consumer by working with farmers and small food producers across the country to bring thousands of products onto one simple platform. The company is growing rapidly and a big push for management has been to help more farmers in Indonesia by creating a more sustainable demand and connecting them closer to the customers so that they can get better margin.



The Challenge

As Pasarnow continued to grow, it started to need more than its fragmented ecosystem of collaboration and communication tools could provide.

In particular, this fragmentation was having a negative impact on team efficiency as switching between apps, maintaining different software and onboarding new employees on multiple systems

The Lark Advantage

For Pasarnow, Lark’s biggest plus point was the ability to take core business collaboration functions like chat, document storage, calendar organization and video chatting, all on one powerful platform.

Pasarnow had relied on a variety of off-the-shelf communication and collaboration tools such as WhatsApp or Google Docs but none had the true all-in-one capabilities that Lark did.

In particular, Lark’s robust messenger feature, that allows for teams to seamlessly communicate on any platform with rich text, emojis, GIFs and more was a real winner for Pasarnow.

MagicShare, Lark’s powerful in-call document collaboration feature was also listed as a highlight for the company.

The Result

  • Lark has become the default communication and collaboration platform for the whole company.

  • Lark has allowed the Pasarnow team to work more efficiently with less fragmentation.

  • Lark has helped Pasarnow save time and money by integrating all needed services into one place

This could be you!

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Lark, bringing it all together

All you need is the Internet and Lark.

Lark, bringing it all together

All you need is the Internet and Lark.


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© 2023 Lark Technologies Pte. Ltd.

Headquartered in Singapore with offices worldwide.



Lark, bringing it all together

All you need is the Internet and Lark.