HubSpot x Lark: A powerful way to boost your customer base

HubSpot x Lark: A powerful way to boost your customer base

Portrait of Jess Cheung Lark's Author
Portrait of Jess Cheung Lark's Author

Jess Cheung

September 12, 2023


Sep 12, 2023


4 min read

Are you seeking better visibility into lead and customer activities on HubSpot? Do you wish to leverage this information to grow your business?

Look no further than Lark's latest HubSpot connector to streamline your sales processes and enhance your business. In this blog, we'll explain what the HubSpot connector in Lark AnyCross is about, and three ways to get the most out of it.

What is HubSpot and why use it?

HubSpot is a leading customer platform that helps businesses manage their sales, marketing, and customer service activities. With its wide range of features and tools, HubSpot makes it easy to manage customer interactions in various ways to drive growth.

There are many reasons why businesses should consider using HubSpot. First and foremost, it is a powerful and flexible tool that can be customized to meet your specific needs. Additionally, HubSpot offers a range of integrations with other tools and platforms, including Lark, making it easy to connect with the tools that businesses use for work.

How can I get more out of HubSpot for my business?

The key is to ensure that the right people get the information they need at the right time. With the vast amount of customer information and insights that HubSpot provides, it's important to remain updated on changes and respond promptly, while keeping focus on what's important.

By integrating HubSpot with Lark, teams can stay current on customer activity more easily, which is particularly valuable for sales and customer support roles. Here are a few examples of how Lark's HubSpot connector can improve such processes to keep the business moving:

1. Receive real-time notifications for new HubSpot tickets

With Lark's HubSpot connector, you can get real-time notifications for new HubSpot tickets. This enables you to respond to customer inquiries quickly and efficiently, providing a better customer experience.

Once you receive a new ticket on HubSpot, the HubSpot connector on Lark allows you to receive a notification on Lark at the same time. Your customer support team can stay updated on what they need to work on in real-time.

2. Sync HubSpot deals onto Lark Base for better visibility

Lark's HubSpot connector also allows you to seamlessly sync vital deal information from HubSpot to Lark Base as soon as a new deal is generated. This ensures that your sales team has accurate and timely data available for streamlined sales processes.

In Lark Base, sales teams can further visualize deal data for further analysis and action.

Using the HubSpot connector in Lark AnyCross, sales teams can consolidate their deal information onto a simple table for easier data manipulation, review, and analysis. Use Lark Base helps your teams to further visualize deal data and identify areas to improve.

3. Create an event on Lark Calendar when a meeting is booked via HubSpot

Finally, Lark's HubSpot connector makes it easy to create calendar events in Lark when there is a new meeting in HubSpot. This ensures that your sales team won't miss a single opportunity to chase and close a deal.

Sync meetings booked via HubSpot to your Lark Calendar for easier meeting management and make sure the teams appear at client meetings, demos, and more on time.

Improved sales visibility leads to better business

Integrating HubSpot with the work platform your team uses, such as Lark, can bring about significant benefits for your business.

  • Make the work easier for your team: Your team members no longer need to manually check for new leads and tickets. Instead, they will receive notifications on the latest developments. This makes it easier for them to track pending tasks on their tables and take action before the conversation gets cold.

  • Simpler tracking, yet richer insights: Deal information will be synchronized to a table that is easier to view, track and analyze. This enables you to view sales progress and performance more effectively, identifying top performers and areas where additional help may be needed.

  • Better collaboration: Consolidating customer information into a single platform like Lark enables teams to work more closely and refer to the same source of truth. This reduces communication gaps and unifies efforts like lead nurturing.


By integrating HubSpot with Lark using the HubSpot connector, businesses can streamline sales processes, enhance customer experience, and improve sales visibility. With the connector in place, businesses can receive real-time notifications for new HubSpot tickets, sync HubSpot deals to Lark Base for better visibility, and create an event on Lark Calendar when a meeting is booked via HubSpot.

Integrating HubSpot with your team's work platform, such as Lark, can simplify your work, provide deeper sales insights, and enable better collaboration. If this sounds like what you're looking for, contact the Lark team today to learn more about how you can leverage this connector to boost your business.