NasDaily’s story

Challenges

As the creators of online videos that have captivated millions, Nas Daily understands that every second counts. To fulfill their mission to bring people together through storytelling, they need relentless energy, constant movement, and the ability to act swiftly. Yet, as their reach grew and their team expanded, Nas Daily discovered their existing systems couldn’t keep pace with their ambitious growth. Specifically, they faced a series of challenges that threatened to slow their momentum:

• Fragmented communication: With teams scattered around the world and working across different time zones, Nas Daily relied on a mix of WhatsApp, Slack, and Google Hangout to stay in touch. This led to scattered conversations and a lack of clarity, making it difficult to keep everyone on the same page.

• Inefficient brainstorming: Creativity is Nas Daily’s competitive advantage, but their brainstorming process was hindered by outdated tools. Ideas were drafted in Google Docs, then moved manually between folders in Google Drive. Only one manager can sort through and decide which ideas moved forward. This meant that creative discussions weren’t as fast or fluid as the team needed them to be, slowing down the pace of content creation.

• Disjointed systems: The marketing team used Notion for campaign planning and content management, while the finance team kept track of budgets and expenses in Google Sheets. These separate systems created silos, hindering collaboration and slowing down decision-making.

Solutions with Lark

Bringing teams together with centralized communication

Collaborating in real-time is essential for a team that has to travel the world to uncover the most interesting stories. With Lark, Nas Daily has all the tools they need to keep their global teams connected, no matter the distance or time difference. Instead of relying on a patchwork of apps, they can now manage all communications in one place through Lark Messenger and Lark Meeting. Whether in their offices in Dubai and Singapore, or on a remote shoot, the Nas Daily team can connect instantly through their phones for a quick chat or virtual meeting. Real-time notifications from only one app ensure that no message gets lost, keeping everyone aligned despite the fast pace of their operations.

Unlocking creativity through smarter idea management

Nas Daily’s ability to create engaging content hinges on a continuous flow of creative ideas. However, outdated workflows were hindering that creativity. By transitioning from shuffling Google Docs across folders to using Lark Base, Nas Daily transformed their brainstorming process into a more inclusive and efficient system. Team members now submit ideas through standardized forms that automatically log the information into a central location, making it easier to update an idea’s status with just a field change. Aggregating all ideas in one place also allows them to be visualized in a variety of ways, depending on the task at hand. For example, Gallery view offers an intuitive way to showcase visual elements, while Gantt view provides a clear, timeline-based chart for tracking task progress and deadlines. Additionally, the ability to group and filter ideas by topic, status, and priority ensures that brainstorming is more organized and structured. As a result, more team members can contribute to the creative process and ideas can be visualized and explored in more dynamic ways.

Breaking department silos through a unified platform

Great content is not born from creativity alone—teams across departments need to collaborate effectively to bring the vision to life. With Lark’s comprehensive toolset, Nas Daily was able to break down departmental barriers. The marketing team now uses Lark Wiki to centralize all their guidelines, workflows, and meeting notes. No more scattered documents in Notion— everything is now logically organized in one place, ensuring that the latest information is always accessible. Meanwhile, the finance team switched to Lark Sheets, which allows for real-time tracking of projects and budgets. And since all the Lark products work seamlessly together, sharing content from Wiki or Sheets is effortless, allowing information to flow freely across the organization. For example, any updates in Wiki or Sheets are sent as notifications in Lark Messenger, keeping everyone informed in real time. This seamless integration ensures that decision-making is both swift and data-driven, enabling flawless execution at every stage—from brainstorming to video production to content distribution and promotion.

Final results with Lark

• Streamlined communication: A unified platform replaced multiple messaging apps, making communication faster, more reliable, and accessible for a team that’s always on the move. This not only improved alignment but also allowed for quicker decision-making.

• Enhanced creative workflow: The creative process became more inclusive and efficient, with brainstorming turning into a more visual, organized, and collaborative effort. This empowered the team to generate ideas faster, leading to more innovative content.

• Significant cost savings: By consolidating tools and reducing redundant app subscriptions, Nas Daily saved both time and money, allowing resources to be reinvested into more creative endeavors.

• Seamless collaboration: With Lark’s integrated tools, every department—from marketing to finance—now operates cohesively, fueling Nas Daily’s ability to tell stories at a global scale, faster than ever before.