In a market where flagship smartphones often come with flagship prices, realme saw an opportunity: why should cutting-edge technology be out of reach for young, ambitious consumers?

Since its founding, realme has been at the forefront of popularising technologies that exceed young users’ expectations. With a strong foothold in Malaysia, over 60 brand stores, more than 1,000 sales touch points, and a rapidly growing HQ team, realme Malaysia is now one of the top five smartphone players in the country. But as a tech brand that better understands young users, staying competitive isn’t just about great products—it’s about speed, strategy, and execution at scale.Here’s how realme Malaysia uses Lark to outmaneuver competitors, sharpen operations, and empower teams.

Rapidly Responding to Price Changes Across 60+ Brand Stores

Challenge In retail, price changes are more than just adjustments—they’re vital for maintaining competitive positioning, customer trust, and revenue integrity. Quickly updating prices across a large network of stores is essential, especially in dynamic market conditions or when adapting to competitive promotions. However, the traditional process had its challenges:

• Communication delays: Relying on emails sometimes led to inconsistent timing, which could result in mixed messages for customers.

• Varied execution speeds: While some stores updated promptly, others took a bit longer, potentially affecting a unified customer experience.

• Limited real-time oversight: HQ needed a more efficient way to track and verify updates across all locations without extensive manual follow-ups.

  
  

Solution

With Lark, realme Malaysia transformed price updates into a smooth, controlled process:

• Base-powered execution: Leaders decide to change price in the boardroom. Brand store managers in HQ are activated to have the price change executed in stores across the country. They communicate with store operators via Lark.

• Real-time updates: Store operators promptly update pricing and upload proof of execution, guaranteeing consistency across every outlet.

• Instant compliance tracking: HQ enjoys immediate visibility into each store’s status, ensuring that every customer sees the correct price at every visit.

A perfect example? A last-minute price change notification at 5:55 PM, just five minutes before HQ closed. Ben, realme Malaysia’s Brand Store Manager, sent the update to his stores via Lark. Within minutes, all stores had received instructions, updated pricing, and uploaded proof—before the workday ended.

Scaling Operations Across 60+ Brand Stores with Precision

Challenge

Rolling out nationwide promotions, price updates, or new brand guidelines should be simple. In reality, it used to be logistically cumbersome.

• Emailing instructions led to misalignment

• Some stores executed changes immediately, others lagged

• HQ had either limited visibility into who had complied and who hadn’t, or spent considerable time figuring it out

It wasn’t just about speed—it was about ensuring every customer, at every realme store, received the same price at the speed of thought.

Solution

With Lark, execution is now automated and transparent.

• Task assignments auto-trigger notifications to all 60+ store managers

• Managers update progress in real time, with proof of execution uploaded directly

• HQ tracks compliance instantly, ensuring alignment across locations

Keeping Teams Aligned and Accountable in a High-Growth Environment

Challenge

At realme Malaysia, agility isn’t just for the products—it’s a mindset. With a rapidly expanding team, tracking daily tasks and long-term projects such as became a challenge.

• Manual follow-ups drained time

• Lack of visibility slowed progress

• Bottlenecks weren’t always caught early enough

Solution

Lark’s Base and task management tools ensure nothing slips through the cracks.

• Deadlines and responsibilities are clear—no need for constant check-ins

• Automated reminders keep teams on track

• Real-time tracking means leadership can spot and fix bottlenecks instantly

Lark didn't just speed up execution—it provided real-time visibility and accountability for high-performing teams in realme.

Winning the Market with Speed, Data, and Precision

realme Malaysia isn’t just keeping up—it’s outpacing the competition. With Lark, the brand has transformed how it monitors market shifts in real time to make data-driven decisions

Now, with eyes set on breaking into Malaysia’s top three smartphone brands, realme Malaysia is primed for the next phase of growth. Because in a game where speed wins, Lark gives realme the edge to move faster, smarter, and stronger.