Smarter CRM, faster wins

Close deals faster with a customizable CRM that automates sales tasks and keeps everything organized in one place.

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No-code CRM
Build flexible workflows, no code needed

Customize pipelines, forms, and views to match how your team works.

Easily update workflows as your sales process evolves.

Control visibility with secure, role-based permissions.

Keep leads warm by sending real-time bot notifications to your sales team for timely follow-ups.

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Workflow automation
Streamline sales with timely alerts and faster approvals

Trigger smart alerts at key moments, like meetings, follow-ups, or deal stage shifts.

Submit sales requests like quotes or discounts without the back-and-forth, and start a group chat in one click when things get stuck.

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AI lead scoring
Boost sales with AI-driven lead management

Automatically categorize and enrich lead data, such as company size and industry.

AI suggests next steps to keep deals moving forward.

Equip your team with key insights to improve pitch preparation and to close deals faster.

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Real-time dashboard
Drive smarter decisions with live pipeline visibility

Monitor pipeline health and team performance with real-time dashboards.

Forecast performance by rep, month, or stage using live data.

Track all activity in one place with auto-generated weekly digests.

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Mobile CRM
Keep deals moving wherever you are

Access schedules, notes, and sales data directly from your phone.

Log visits, calls, and deal updates on the spot in just a few taps.

Receive push notifications to respond quickly and stay in the loop.

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Get started with CRM templates

Sales CRM

Retail CRM

Recruitment CRM

Explore more templates
One platform. One subscription. Fully integrated.

Lark replaces scattered tools with one unified superapp.

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Messenger
Fast, reliable team chat
Base
Build workflows and dashboards without code
Approval
Automate and track decisions
Docs
Create, edit, and share documents
Email
Manage team email in one place
Wiki
Centralized team knowledge base
Calendar
Schedule and sync across teams
Meetings
Smart, secure video calls
OKR
Align goals with outcomes
Lark Developer
Create custom solutions with APIs
Meegle
Visualize workflows and manage complex projects
AnyGen AI Teammate
The all-in-one AI teammate for your Lark workspace

Fewer tools, fewer costs

Cut software bloat while keeping teams fast, clear, and connected.

Unlock your savings

10

x

operational efficiency

39

%

more productive

70

%

cost savings

Trusted by businesses worldwide

"Lark stands out as an exceptionally integrated organizational tool, enhancing communication and collaboration while adapting business processes to suit the dynamic needs of companies targeting the youth market."

Si De

Chief Operating Officer

Contact salesLearn more

"To simplify our operations, we’ve integrated Lark as our go-to platform for managing workflows across teams. Lark helps us stay organized by bringing everything into one place, making collaboration smoother, reducing unnecessary complexity, and improving how we handle data."

Zengyu Li

Regional Product & Marketing Director

Contact salesLearn more

"Lark has changed how we uplevel sales and customer success. The month I shared our sales boards in Lark Base with our teams, I saw a real lift in digital advertising sales. These boards are where our race to the top can happen, and we finally have the transparency to do so efficiently."

Mona Abisourour

Chief Growth Officer

Contact salesLearn more

"Lark stands out as an exceptionally integrated organizational tool, enhancing communication and collaboration while adapting business processes to suit the dynamic needs of companies targeting the youth market."

Si De

Chief Operating Officer

Contact salesLearn more

"To simplify our operations, we’ve integrated Lark as our go-to platform for managing workflows across teams. Lark helps us stay organized by bringing everything into one place, making collaboration smoother, reducing unnecessary complexity, and improving how we handle data."

Zengyu Li

Regional Product & Marketing Director

Contact salesLearn more

"Lark has changed how we uplevel sales and customer success. The month I shared our sales boards in Lark Base with our teams, I saw a real lift in digital advertising sales. These boards are where our race to the top can happen, and we finally have the transparency to do so efficiently."

Mona Abisourour

Chief Growth Officer

Contact salesLearn more

"Lark stands out as an exceptionally integrated organizational tool, enhancing communication and collaboration while adapting business processes to suit the dynamic needs of companies targeting the youth market."

Si De

Chief Operating Officer

Contact salesLearn more

Contact our sales team

A CRM that works the way you do

No heavy setup. No steep learning curve. Just the tools your team needs to move faster and stay aligned.

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Got questions? Start here.

What is a CRM, and why do I need one?
A CRM (Customer Relationship Management) system helps you track leads, manage sales pipelines, and build stronger customer relationships. This CRM goes further by automating tasks, syncing teams, and giving you real-time visibility, all in one place.
What industries is this CRM built for?
It's designed for flexibility, serving teams across industries like recruitment, retail, real estate, marketing, restaurants, services, tech, and media. Whether you need a marketing CRM, a real estate CRM, or one for manufacturing, you can tailor Lark to your unique workflow.
Can Lark cater to businesses of any size?
Yes. It's powerful enough for enterprises, but simple enough for startups and small teams. Whether you're looking for the best CRM software for a small business or need a large enterprise CRM, you can scale up without switching platforms.
Do I need to pay extra to use Lark's CRM features?
No hidden fees. CRM features are built into Lark, with no need for extra tools, plugins, or third-party add-ons. Everything from workflows to dashboards is included by default.
Why is Lark better than other CRM software?
Lark is more than a CRM. It is a superapp that brings sales, collaboration, and automation into one workspace. Built-in AI suggests next steps, mobile access supports teams in the field, and automation handles repetitive work.